Matt Eller

My work with the Dell and Dell EMC brands promoted the growing Support and Deployment Services sector of the company. Selling these services alongside Dell's customer-facing and B2B products requires the end user to understand the features and benefits of what they are buying.

My job bounced me between creating engaging materials for consumer product marketing and making informative designs to help sell to large companies like BMW and De Persgroep.

I also created marketing brochures and whitepapers that would go live on the company website. See the link below for an example currently being used by Dell:

ProDeploy Suite Brochure

I was tasked with creating marketing materials for the Z by HP high-performance product line. Both the infographic and trend article contextualized this HP brand as both applicable and forward-thinking. In addition to showcasing real results and uses for the product line, HP was striving to correlate itself with the progress in Extended Reality (XR), which is an umbrella term that encapsulates virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies.

This campaign is a personal favorite of mine, as it is a prominent example of how classic graphic design techniques and materials are utilized to promote cutting-edge technology.

I started at Snow Software during a company-wide rebrand. As the graphic/visual design manager, I oversaw and executed the new brand's visual implementation. I designed materials myself, in addition to delegating to freelance designers, a web development team, and a design agency.

I executed the visual design of the new website in its entirety. I worked off UX wireframes (credit to Kaya Tugcu) and provided feedback on the UX to visual design translation. The key pages I designed allowed the web team to create other pages based on my visual language.

I created a high-level demand generation material template, which served as the basis for many ebooks, guides, whitepapers, and our 2020 annual report, which I executed myself.

I also created numerous social media design templates to be utilized over multiple channels. The demand generation team used my source files to create and test numerous ads, particularly on LinkedIn.

See the live website at www.snowsoftware.com.

Quali is a B2B infrastructure automation company, and I worked with them to design pages for their new website. They were going through a brand refresh, so they needed creative input on utilizing their new brand elements.

I created web page designs based on existing mockups, as well as original wireframes to send to their website agency. I had two goals in mind: making the site easier to navigate and emphasizing their new brand graphics and color scheme.

My job with Apptio was to help enable their marketing and sales departments. This meant creating information-rich branded materials that could be referenced to make a sale or kick-start an inbound marketing funnel.

The challenge that Apptio faces is that its target audience consists of high-level decision-makers, often CFOs. They needed data-driven and results-oriented materials.

The presentation deck outlined and validated the benefits of the company's services, while the digital brochure targeted CFOs who may be interested in optimizing their technology spending.

During my contract at Shire I worked on the rebranding of multiple medicines in their product line. I designed new, modern logos to help improve international sales of Human Albumin and Antithrombin III.

I also designed for both external and internal emails. I branded external emails to match the products, while internal emails matched the larger Shire branding. Emails sometimes had additional flair, such as animation, which I used my motion graphics experience to execute.

Copilot is an education management Salesforce app by College Forward. They needed a website so they could schedule consultations with potential clients, so I built them a site that funneled visitors to their consultation form. The homepage was designed like a landing page and showed features, benefits, and testimonials as a long-form sales page would.

Additionally, Copilot had a conference booth that needed roll-up banners. I designed them to match the final landing page, making them part of the sales funnel.

Sync Digital Marketing was a small agency in Austin that provided creative content for its clients. I created numerous infographics for clients to use on their platforms along with landing pages to boost their sales funnels. 

I also worked on Sync's internal marketing efforts and created a landing page to gain more emergency room clients, as we were having success in that niche.

Employment Alert wanted a streamlined experience for their mobile site, so I mapped out the user journey and redesigned the user experience.

I focused on a visual hierarchy that moves the user down the highest priority path within the site. Ideally, a job seeker finds a job listing matching their specific location and keywords, and then proceeds to register and save the listing.

Titan Industrial storage needed a sleek new rebrand and website design for its large storage facility in Houston, TX. I made them a bold new logo and website to incentivize potential customers to contact the facility.

Wonderwall Studio crafts and sells high-end art and art framing. Its brand revolves around the luxury materials that they use for framing and paneling. I gave their homepage a modern update and helped them with their paid search marketing efforts by creating landing pages that showed off their work. The landing pages and new homepage coaxed viewers to check out their entire selection.

A Small Orange is a client of the famous marketer Sujan Patel. He was working on their content marketing efforts and asked me to design an ebook and accompanying blog illustrations for The Ultimate Guide to Building Your Personal Brand. The content was a lead magnet to capture emails for the client's web hosting service.

Education Advantage has an annual scholarship for students with rare bleeding disorders. I designed them a mobile-optimized email newsletter to help spread awareness and convert potential scholarship winners.

I also made Facebook content to be used as boosted posts and sponsored ads for the Education Advantage Facebook page.

Recent Toys wanted to push one of their most interesting products: the Gear Ball. This Rubik's Cube reimagination was being sold on Target's online store. I created a middleman landing page that allowed Recent Toys to track how many users were interested in the product.

Additionally, I designed banner ads for their programmatic campaign, which targeted toy and game-related searches.

The JobDiagnosis Daily Job app offers notifications for new jobs based on the user’s career field and location. Additionally, users can search for jobs and register to save their queries. The app aims to be a simple and easy solution for people who want to browse for jobs at any time.

My role was to redesign the app in order to modernize the design and increase usability. I started by creating an underlying information architecture and delivered the final mockups and assets. I kept the base functionality while maximizing ad exposure and sign-up opportunities.

While working for VHMnetwork on their brands, Jobdiagnosis and EmploymentAlert, I also did some internal updates for the company. I made them new business cards utilizing their national and international brands, as well as a one-off for their real estate site Dwellesque.com.